Competing Through New Product Development Supported by Knowledge Gained from Investigations on Success Factors.
Date
Authors
Type
folyóiratcikk
Publisher
Budapest University of Technology and Economics
Reading access rights:
Open access
ISSN, e-ISSN
1416-3837
1587-3803
1587-3803
Periodical Number
2
Periodical Volume
10
Container Title
Periodica Polytechnica - Social and Management Sciences
Version
Kiadói változat
First Page
243
Subject (OSZKAR)
competition
innovation management
knowledge diffusion
marketing
network organization
product innovation
innovation management
knowledge diffusion
marketing
network organization
product innovation
Gender
Tudományos cikk
- Cite this item
- http://hdl.handle.net/10890/3173
OOC works
Abstract
The paper discusses the management application of revealed and/or benchmarked success factors of new product development. It couples success factors and recent management concepts on competitiveness. Information related to the reflected knowledge is gained from literature relevant to product innovation management and marketing. Management aspects are emphasized especially through product innovation management models and processes, as well as cost and time saving endeavor with reference on opportunities of the network organization. Marketing aspects are highlighted through focusing on marketing intelligence support to new product development and launch.