Integration of the Sustainability concept  into Strategy and Marketing.

Author	Vágási, Mária
Date Accessioned	2016-09-04T21:33:02Z
Date Available	2016-09-04T21:33:02Z
Date Issued	2004
Abstract	Abstract The paper reviews how recent marketing concepts reflect sustainability requirements and competitiveadvantages of their integration into mission, strategy and policies at companies. Marketing approachof sustainability is discussed through the concepts of added value delivery to customers, societalmarketing and customer relationship marketing. The discussion is extended to some related strategicand management implications as well.
URI	http://hdl.handle.net/10890/3769
dc.language.iso	en
Publisher	Budapest University of Technology and Economics
Title	Integration of the Sustainability concept into Strategy and Marketing.
Type	folyóiratcikk
Access Rights	Open access
ISSN, e-ISSN	1416-3837
ISSN, e-ISSN	1587-3803
Numbr	2
Volume	12
Title	Periodica Polytechnica - Social and Management Sciences
Version	Kiadói változat
First Page	245
Other Identifier: MTMT	2649614
Other Identifier: Scopus	12344263737
Last Page	260
Subject Word (OSZKAR)	competitive advantage
Subject Word (OSZKAR)	environment
Subject Word (OSZKAR)	marketing concept
Subject Word (OSZKAR)	social responsibility
Subject Word (OSZKAR)	strategy
Subject Word (OSZKAR)	sustainability
Gender	Tudományos cikk

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