Some organizational issues of technology roadmapping experienced in Hungary
Date
Type
folyóiratcikk
Publisher
Budapest University of Technology and Economics
Reading access rights:
Open access
ISSN, e-ISSN
1416-3837
1587-3803
1587-3803
Periodical Number
1
Periodical Volume
18
Container Title
Periodica Polytechnica - Social and Management Sciences
Version
Kiadói változat
First Page
31
Subject (OSZKAR)
technology roadmapping
technology management
technology strategy
business strategy
technology management
technology strategy
business strategy
Gender
Tudományos cikk
- Cite this item
- http://hdl.handle.net/10890/4132
OOC works
Abstract
Technology roadmapping (TRM) is a technique for exploring the evolution of markets, products, technologies, and their linkages. During our Hungarian TRM-applications we found important a clear business need; senior level ownership; effective communication; information and knowledge sharing; spending considerable time at the beginning; preferring less frequent but longer workshops than more frequent shorter ones; involving all related functions, active participation of senior managers; having a TRM-champion inside the company; a case-study-based training to teach TRM; and calling TRM a different name at the beginning.